1. Post on the same day every week at the same time.
2. Include a discount code in all of your posts. This will encourage people to share their post with friends and followers, which leads to more exposure. You could also use hashtags (#) or @ mention someone else’s account (@) so they may take notice and engage with your post. The best times to post during the course of a day is either early morning (preferably before breakfast), late evening (around dinner time), or anytime around noon when many people have finished work or school but not quite ready for bed yet!
3. Posting your blog post as a status update on Facebook in addition to posting it as an individual link or article will help increase visibility and engagement of both points within one platform. This is great for people who are active on social media but not necessarily blogging regularly. Posting photos with text overlay can also grab attention from a potential customer because they’re more inclined than ever these days to read what you have written when there’s something that catches their eye visually first (ie; funny meme)
4. Do “live” videos through Tiktok rather than uploading them onto YouTube or other video hosting sites because shorter videos are what is keeping peoples’ attention.
5. Include your social media handles in all of your blog content so that people can easily follow you and engage with what you have to say.
6. Incorporating humor into marketing campaigns is not only an effective way to keep a target market engaged, but also one of the most cost-effective ways. With companies like GEICO on YouTube using a lighthearted approach for their commercials or Kenneth Cole’s “Dress Normal” campaign through Twitter, it becomes clear that incorporating humor when advertising often leads to higher rates of engagement (and exposure) than other strategies could provide. When used well, humorous posts on social media are worth more as they increase engagement levels while being less expensive in terms of time spent creating them—a great combination!
7. We all know that the target audience is a crucial element of any marketing campaign, but it can be hard to figure out what kind of people you’re trying to reach. So put together a quick quiz that will help you get started with your own analysis. Once you have identified your target audience, start creating content and ads tailored specifically towards them!
8. Save time on scheduling posts by using the awesome social media management tool Metricool. With this tool, you can schedule content to be shared on all of your Facebook, Instagram, Google My business, LinkedIn and many other social media platforms with just one click!
9. When you’re publishing on your social channels, use hashtags to make your content searchable.
10. Diversify your posts by sharing a mix of images and text in order to reach more people with different preferences for how they want information delivered.
11. If you like to post videos or GIFs, don’t forget that adding captions adds context if someone sees it without sound!
12. To find out what others are saying about similar topics as yours, look at the “Trending Now” section on Facebook or do some research online using Google News. You’ll be able to see what kind of trends exist within your niche so you can get an idea of who else is talking about these issues and provide valuable commentary.
13. Listening to customer feedback is a great way to see what is going well and where you can improve to provide more value.
14. Posting the same content across different channels doesn’t work as effectively, since not all of your followers will be following you on each platform. Share unique posts tailored for specific platforms in order to maximize reach! For example, if you have an e-commerce store, post links to products or information related to shopping at checkout rather than linking back from every tweet or status update that mentions something general about clothing styles.
15. Create free types of content like a PDF document with downloadable resources that you can give away in exchange for an email address!
16. Create great social media graphics that are eye catching and attention grabbing on CANVA! This is important because it will help to increase engagement on Facebook posts or Tweets which means more people seeing what you’re posting.
17. Have visual content ready at all times!! It’s easy to push out content from our schedules if we have blog post drafts ready when they’re due or create images ahead of time so there’s no need to scramble every time something needs to go live. Having these templates stored away ensures that everything goes smoothly.
18. Make sure there is a visual representation of your brand on every social media platform you are using.
19. Up your social media strategy by doing hashtag research. You definitely want to increase the likelihood that they get seen by people who have similar interests or audiences as yours and allow for conversations with other like minded bloggers, businesses, or influencers.
20. Don’t just share what’s going well! Often times we’re so caught up in all our successes that we never stop to think about how others might be feeling. If something goes wrong don’t hide it away – talk about it openly (or at least privately). This will help us learn from our mistakes and show empathy towards those who may experience difficulties too.
21. Encourage followers in your audience to post their own content. Sharing the work of others will help your followers feel appreciated and engaged.
22. Stay connected to what’s going on outside, but don’t be afraid to come in with a unique perspective or voice.
23. Give people something they can use when it comes down to it – provide them with tools that will make their lives easier!
24. Share videos about things we’re all interested in; from makeup tutorials, how-to guides for fixing our homes or changing out light bulbs & more! This is a great way to reach viewers who might not otherwise find us. Letting customers get an inside look into different industries always makes for interesting content as well.
25. Use a calendar to structure a social media marketing plan for each and every social network that you are on.
26. Search for FAQ and share your knowledge of the industry in which you work.
27. Keep on top of current events, both locally and globally. This might seem like an obvious one but it’s worth mentioning because if there is breaking news happening that impacts our audience or niche, we should be ready to capitalize on those opportunities with a timely response!
28. Produce quality content when responding back to others’ comments/questions; don’t just spam links all over their page.
29. Last but certainly not least, follow all the brands that you love and imitate by monitoring what is working best for them. Success leaves clues, don’t ever forget that!

The key to a successful social media marketing campaign is knowing what your customers want and how they interact with the content you post.

I’ve given you 30 creative ideas for your social media strategy, but I can help you make these strategies work even more effectively when you Book a consultation today!