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6 Reasons Why Having An Email Marketing Strategy Is Important For Business
Do you have a small business or maybe something valuable that is just itching to be brought to life?
Chances are you’re also looking for ways to get your business off the ground with little overhead. One of the easiest and most cost-effective marketing strategies that any business can start implementing is email marketing, which has been proven time and time again as one of the best ways for small businesses to grow their customer base without breaking the bank. It’s even more effective when paired with a social media marketing campaign !
Email marketing strategies are one of the most powerful ways to communicate with your audience and new customers. It has been around for decades, but it is not dead! To use email marketing effectively and not waste time or money on an email marketing campaign with low or no engagement rates, understanding how an email marketing strategy works is the bottom line. What are the best practices when it comes to email marketing? In this blog post we will discuss:
- The basics of effective email marketing.
- How email marketing can help your business grow.
- How to develop your own email marketing strategy.
- Which marketing tools are the best to help you get started.
What is Email Marketing?
Today, email marketing is a form of marketing in which the business follows up with their existing customers using (you guessed it) email.
By using social networks to create customer databases and by making repeated contact on the internet, this creates an opportunity for businesses to generate new leads or have conversations that would not be possible otherwise. The purpose of this email strategy is to encourage new sales and repeat business from the people who have shown interest through prior purchases or expressed interests on social media sites.
Email marketing is a method of marketing which uses email to send advertisements or offers to customers. It falls under the broader category of “online advertising,” but it has been the most genuine, measurable and accountable means of content marketing over time.
What are the reasons that marketers choose and use this type of persuasion campaign? Well, there are many good reasons why one would use an email marketing campaign, but these are just a few:
- email marketing works for all niches
- it’s free to get started
- they’re easy to set up & collect email addresses
- this form of marketing works well for both B2B and B2C purposes
- their open & click through rates have remained high year-round
- to grow your email list with new subscribers
- there’s no limit on how large your email list can get
- allows you to send targeted emails to collect data to shape the perfect message for every customer.
Why Is Having An Email Marketing Strategy Important For Business?
Great Question! Almost everyone hates being bombarded with ads, so finding the line between too much marketing and not enough leaves many businesses wondering what are the best practices to navigate this tricky terrain.
One solution has been automated email marketing tools which keep engagement steady by giving customers something new each time they open up their inbox without being overwhelming or bored after the hundredth time you’ve seen it. It’s designed specifically for frequency because more frequent messages are better at reinforcing your brand in someone’s mind because individuals remember events happening more often than less frequent ones.
In addition, no matter what field your business is in, email automation is going to be your key to success. Marketers use email automation for retargeting and finding out who opened their campaign’s emails.
So it’s necessary for businesses to have the ability to collect information about which recipients open their e-market campaigns (and why they open them). This kind of data can help your business shape campaigns better, leading to success that scales faster and provides more ROI.
The nice thing about offering people a peek at new content is that it can encourage your audience into clicking through—even if you only offer them a small teaser. Plus, being able to track engagement with each video and blog post means you’ll be able to streamline the content that’s working best for your audience and stop those posts that are not.
Email marketing tips #1: The Love is In The List! If you're in business, communication is key and so an email marketing campaign should be important to you. Marketing via email is an inclusive channel that allows companies to build a relationship with their subscribers over time. Sharing discounts, promotions and information via email can create customer loyalty and help nurture them towards becoming repeat buyers.
How Do You Develop An Email Marketing Strategy?
Success is not a destination, it’s a journey.
If you’ve just started out with email marketing, the best way to shake things up is to test different subject lines. Here are two words that have been proven to encourage higher open rates for emails: “are you”. You can also use synonyms like “you’re not wanted” or “never open this.”
Like I stated above, email automation is the key to a successful email marketing strategy. While email automation may not be perfect for every company or type of business, it does have many useful features to consider such as segmentation, personalization and more.
Email marketing tips #2: If you're unfamiliar with the term, email segmentation is the practice of splitting up your email list into more targeted groups. If you're looking for new ways to segment a larger list or want suggestions on how best break them down by interests or demographics, then here are some great tips!
- Customer List – For those who have already bought from you before
- Newsletter Subscribers – Those people who subscribe specifically because they like what newsletters offer
- Daily Email List – A way of separating out subscribers that receive daily emails as opposed to other less frequent email types such as weekly (biweekly), monthly etc
- Demographics- such as age, location, or job title interests, such as marketing or sales topics
Segmentation allows you to divide your recipient’s list into smaller lists based on data such as preferences, demographics and geo-location.
Personalization is an automated process that will generate content which fits the needs of the recipient- information about coming soon products if they are shoppers in the clearance section, inclusion in contests if they’re active customers-whatever their preference may be.
The benefits of having an automated system to managing your company’s brand online are vast :
- improved customer service,
- increased engagement with customers/readers,
- increased customer loyalty,
- better brand visibility/awareness and more.
Another way you can develop an email marketing strategy is by creating a newsletter and sending it out to your subscribers on a regular basis.
Pre-written emails can be sent through various times and intervals, allowing for an incredibly streamlined way of communicating with customers without spending hours in front of the computer every day.
Email automation tools available include Aweber, MailChimp, Klaviyo, GetResponse, & Active Campaign which are all quite affordable depending on the size of your list.
I know for a fact that Mailchimp & Mailerlite are free for the first 2,000 on your list. In addition these services offer easy integrations with advertisements so if you need to run an ad campaign they will also help keep track of the emails that were sent and provide analytics on how effective they were.
Email marketing tips #3:Split testing your email marketing campaign is one of the best ways to grow your email list. Different audiences respond differently, so it's important that you find what resonates with them through experiments and then apply those insights in future campaigns. With the power of A/B testing, you can test out as many three variations for a campaign. You get to see which subject line is most engaging and what content gets people clicking. With Mailchimp's reach option, you know who will be receiving your email and how far it'll go! Always optimize with tests in mind so that you're not wasting time sending emails without results
What Is The Best Email Marketing Strategy To Help My Business?
Wouldn’t it be great if you had the most responsive list ever?
The best email marketing strategy to help your business is to use Jasper to write your emails. Jasper is a personal assistant powered by AI, that helps you automate ALL of your content creation.
Jasper can & will automatically create subject lines using the first 500 characters from your draft e-mail, so if you have content that is relevant to one another, Jasper will create a series of related emails with headlines!
Jasper has a plethora of templates to choose from such as:
- email subject lines
- product descriptions
- sentence expander
- engaging questions & more!
So instead of hiring a copywriter, Jasper can help you:
- Send emails that sound like they were written by humans
- Say goodbye to long hours of writing and updating your email marketing copy, he’s got you covered
- Write emails and schedule them in advance
- Combine email marketing, social media marketing, and conversion optimization in one easy step!
Finally, a way to write better emails with less effort!
Having an email marketing strategy is a powerful and inexpensive way to grow your business. The best email marketing strategy will depend on your business goals and target audience needs – but in this blog post we discussed some general guidelines that apply across all industries.
If you have a business and want to be able to generate more leads with less effort, it’s time to adopt an email marketing strategy.
Whether it’s by using automation or having someone on your team create content, Jasper can show you just how easy it is to market online without sacrificing the quality of your message.
If you don’t have an email marketing strategy, or if it’s not working as well as you need it to be, give Jasper a try! You’ll be glad you did!
