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3 Easy Ways To Become An SEO Copywriting Guru: 2021 Edition
I wasn’t one of those people who always wanted to start a blog that would be read by other people.
In fact, I was never really interested in the internet at all until 2017 when I started researching ways to make money online.
Before my research, I thought that all I had to do was get a website and start writing and I’d get gets tons of views.
“This will be so easy,” I thought as if starting a blog was some sort of cakewalk. “All you need is a niche and an idea.” Naive to say the least.
Maybe like me, you were probably thinking that starting a blog was easy, but it’s not. If you want to produce any type of content writing on the internet today, then getting good SEO friendly rankings will be essential for your success for getting traffic to your website.
It’s been almost five years since I wrote my very first version of a blog post. 2018 was a wild ride for me. I tried and failed..(by failed I mean quit) because I wasn’t getting the results that I thought I should have been getting.
We’ve seen Google change their algorithms more than a million times, and social media platforms like Facebook and Instagram go through major changes in how they operate. Now we’re living in an era where short videos on Tiktok and voice search is the new frontier.
The one thing that hasn’t changed though?
The need to create great seo content writing that grabs people’s attention so you can rank highly on Google search! So without further ado, here are my tips for creating killer seo content for your website or blog…
What Is SEO Copywriting ?
SEO copywriting is often thought of as the ability to write compelling web content and optimizing your content to bring visitors to your website. Simply put, when you write content for a website, you need to know how to create the seo friendly content by using a target keyword. Once that is done, you have to do little work on the site.
Search engine optimization (SEO) refers to a set of techniques designed to get your website pages the maximum visibility in search engines , specifically Google. And the most important part of this content strategy is going through and finding relevant SEO keywords with a high search volume.
The first step in successful seo copywriting is researching competitive keywords and notating which ones are most popular with your target audience. From there, write answers to a few questions about your primary keyword in a blog post or article.
These may include: What problem does the keyword solve? How will their quality of life improve if they buy it? What can they expect if they use it? For an ecommerce site, how easy is the checkout process?
Do some research by checking out other sites that are on the first page of Google. Search all relevant target keywords you happen to be looking for both at the top and bottom spot, so you can see how many seo-friendly pages are ranking in the top 30.
For example, when creating content, I particularly love to answer questions that people have because there are many question people need answers to. This is an organic way to help them find what they’re looking for. Then use these 3 tools to optimize the user experience and make your seo copywriting even better:
Is SEO Important In Copywriting?
Yes. SEO content is vital for any content writer, because without it you won’t be able to generate organic traffic or visibility through search engines like such as Google and Bing.
A content writer who does not know how to optimize content for search engine results is effectively excluding a large amount of potential organic traffic.
Nowadays, SEO content writing demands are a standard necessity when developing web and mobile sites in order to give your site the best chance at being found by your potential customers.
Again, SEO includes basic techniques like the inclusion of a target keyword in the content, appropriate formatting of pages in the title, meta description, headings and paragraphs, and the submission of tags per best practices from search engines.
There are many ways to optimize your content for search engine optimization and all of them should be implemented. For example, you can rank higher on Google just by making sure that the keyword density is in balance with other factors such as readability, and industry-specific terminology.
You must also take into account when blog posts will get more traffic during its lifetime because not every market has the same peak time periods (if they even exist).
Finally, outreach to influencers within an industry might help draw attention from people who may want to share what you have written – it doesn’t always work but there’s no harm in trying!
An article without these extras may be technically compliant with Google , however may appear low in a search ranking when people are looking for relevant articles on said topic.
You can also do this thing within your piece of content, called internal linking, where you use certain words to make it more interesting. You put links in the text that point to other pieces of seo content that you previously wrote about.
So it is a definite YES ! Knowing about search engine optimization is very important if you plan on being a successful content writer in this day and age.
SEO Copywriting Services
SEO copywriting work is not easy to understand and put into action. A professional SEO copywriter can do the job for you, but be sure to hire someone who knows exactly what they’re doing or it’ll end up costing you a lot more than if you just did it yourself.
In 2021, Google’s “Penguin” update penalized websites suspected of spamming techniques such as keyword stuffing and link schemes in an attempt to comprehend Google placement results.
So special attention needs to be paid while copywriting so that your content is not flagged by this core algorithm. This means that using any random freelance writer will probably do more harm than good. Writing quality can be a concern and, considering the low payoffs involved in on-page SEO, it probably wouldn’t be worth your time and money.
If you are a beginner I would recommend hiring an expert. Or if you want to learn on your own, check out these platforms:
If you found yourself asking any of these questions? “What is SEO copywriting?” “Is SEO important in content writing?” or maybe, “how do I find SEO keywords to use for my content?”, hopefully I answered them in this blog post.
I’m here to help you.
Hiring a professional SEO content writer to write blog posts for your target audience, can be one of the best investments you make as a small business owner.
I have a knack for writing compelling and engaging SEO content for any small business’s products or services.
My goal is to create extraordinary, seo friendly content that will increase conversions and boost traffic to your site. By attracting more customers who are searching just for what your business has to offer online, you can :
- Increase your organic online visibility.
- Get more people to your website and convert them into customers.
- Build a strong audience for the future.
- Keep up with the competition in a crowded market.
- Be found by customers who are searching for what you offer online, not just near them.
To learn more about how I can create effective digital marketing campaigns tailored specifically to your business, book a consultation today!
