It’s imperative to consider the content of your advertisement in terms of design and placement.

For a small business, a great way to advertise is through content that focuses on personal stories about past customers or tips for saving money.

Pinterest revolves around creating multiple images with eye catching graphics with an abundance of captivating text using fonts that fit your audience’s personality or style, and then advertising them on multiple boards related to your business.

If you need help getting started, use Pinterest ads – they’ll show you who’s engaging with your niche topics and where those engagements are occurring so you can create better-targeted advertisements tailored to the right audiences. Of course you want Jasper to help you write those ads!

Most people use Pinterest to plan their own future purchases, so advertising on Pinterest makes sense.

Here are some of the best practices when it comes to using Pinterest for business advertising:

1) Define your target audience.  Pick a specific audience and optimize your ads.

The most important thing about pinterest advertising is that you need to set a geographic target and create audience boards in order to define who you’re targeting with your campaign. It’s not worth investing in generalized campaigns given how diverse of an audience there are on Pinterest! 

– Create a Pinterest business account that aligns with the interests of your customer base

– Create an “interest list” of topics you’re targeting (just like creating Facebook so “lists”) 

2) Set up a budget. 

3)- Decide what is on your budget. Yes, it will cost money to advertise on pinterest, but the good news is that if and when visitors buy something from you they are almost guaranteed to convert into being either a return buyer or a repeat customer.

Again, the key here is that if you invest in this form of advertising, the payoff for you will be worth much much more than what was invested in. 

4) Select which Pinterest ads you want to invest in.

– Sponsored Content – A fast way of getting your pinterest pins seen by other pinterest users without spending any money is by submitting sponsored pinterest posts.

This means that if someone likes what they see, they can click through right away and spend their time browsing further on your site or blog post. It doesn’t cost you anything but it does show up in more places than just organically pinned images so this will help get more eyes onto your page overall!  

– Display Ads – These are paid advertisements where pinterest will put an image of yours into place within their own. It’s an image pinterest thinks will fit well with the rest of their feed and they’ll charge you per time someone clicks on it until a certain amount is spent.

– Promoted Pins- These are similar to display ads but instead pinterest places your pins in one of three categories: popular, related or promoted for this board. You can set how much money you want to spend each day as well as what type of pinterest boards you’re targeting.